Current buildProduct Manager / Producer
Skills Unlocked
I like turning ambitious ideas into products people actually want to use.
Games and creativity are a big part of how I think. I’m drawn to strong ideas, meaningful systems and experiences that feel polished down to the details.
But I’m equally focused on what happens after launch: how people use the product, what changes in their behavior and what it delivers for the business.
Give me an interesting problem, a strong team and room to build — I’ll take it from there.
Your Company Next Upgrade /
Portfolio / Cases & Experience
GEORGY SHIN
Five projects. Five levels. The boss fights that gave me the most XP.
Not my whole professional journey — just the five defining challenges that shaped my current build. Each one pushed me into new territory and left me with skills I still use today.
Level 05 · Product Ownership
FIRST FUND:GAMIFICATION SYSTEM
A seasonal battle-pass-inspired progression system designed to increase tournament participation among professional poker players.
My Role
Product Owner
I owned the product from hypothesis to results: designed the seasonal progression and reward economy, secured stakeholder buy-in, coordinated implementation and testing, and iterated the system based on player behavior.
Product Hypothesis
Game-style meta-progression and meaningful rewards can increase tournament participation without changing the core poker experience.
How It Worked
SEASON START
POKER TOURNAMENTS
PROGRESSION POINTS
BATTLE PASS LEVELS
INSTANT VIRTUAL REWARDS
SEASON ENDS
PHYSICAL PRIZE LOTTERIES
Key Mechanics
Results
- 1.5Kprofessional players joined
- +28.6%tournaments per player
- +9%monthly fund profit from player activity
Level 04 · Product Ownership
ATOMIC HEART:SPECIAL LAUNCH EVENT
A multi-part digital ecosystem built around a Mini App, ARG quest, mini-games and chatbots to immerse players in the Atomic Heart universe.
My Role
Product Owner · Publisher Side
Acted as the main product owner on the publisher side, managing the project end-to-end: product decisions, agency production, internal teams, game studio alignment, approvals, QA and release.
How It Worked
MINI APP HUB
→
MISSIONS
→
ARG QUEST
→
REWARDS
→
VK PLAY
↓
MINI-GAMES
↓
CHATBOTS
Key Mechanics
Results
- 1.108Munique users
- 39.9Kgame purchases
- 2.25Mapp sessions
- 692.3Kstarted the ARG quest
Level 03 · Product Management
WARFACE:SWARMS
A three-week gamified experience built around daily missions, team play and collective goals to drive repeat participation.
My Role
Product / Producer · Publisher Side
My role expanded from project delivery into product decisions: I worked on mechanics and success criteria, coordinated stakeholders and production, managed QA and launch, and supported the activity after release through promotion and iteration.
How It Worked
MINI APP
SIGN-UP → TEAM UP → DAILY TASKS → WEEKEND GOAL ↓ REWARDS ← RETURN ↑
SIGN-UP → TEAM UP → DAILY TASKS → WEEKEND GOAL ↓ REWARDS ← RETURN ↑
Key Mechanics
Results
- 169.6Kunique users
- 94Klinked Warface accounts
- 1.22Mplay sessions
- 143.9Kshares in social media
Level 02 · Technical Project Management
WARFACE:WAR CITIES
Gamified VK experience where Warface players competed for their cities through social and in-game activities.
My Role
Project Manager · Publisher Side
Managed the project from approved concept to release, coordinating the external agency, internal teams, game studio, technical requirements, testing and launch.
How It Worked
MINI APP
SIGN‑UP→MAIN GOAL→CITIES LEADERBOARD→REWARDS
SIGN‑UP→MAIN GOAL→CITIES LEADERBOARD→REWARDS
Key Mechanics
Results
- 330Kunique users
- 204Klinked Warface accounts
- 2.2Mplay sessions
- 240Kshares in social media
- 2,200cities
- 10countries
- 30%+of users acquired organically through personalized sharing
Level 01 · Project Management Foundations
MY.GAMES:FIRST INTERACTIVE PROJECTS
Two gamification and automation experiments that became my first end-to-end publisher-side projects.
My Role
Project Initiator / Project Manager · Publisher Side
I created both concepts from scratch, secured internal resources and led delivery across development, content production and launch. These were my first projects where I owned execution end to end.
How It Worked
New Year Event
A three-week cross-game holiday activation across MY.GAMES communities. Users had to spot hidden Santa icons in posts and use a special hashtag in comments to instantly receive limited in-game rewards.
Limited rewards · 3-week activation
Warface × Pringles
A branded live quiz created from scratch to launch Warface on TikTok and activate the Pringles partnership around a new samurai-themed game update.
Pringles · Warface update
Results
New Year Event
- 10×average engagement growth
- 60Klikes reached on individual posts
5 games · 3 weeks
Warface × Pringles
- 40KTikTok followers from launch
- 1.8Kpeak live viewers
- 28Klive comments